Content creation 
Graphic design 
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The Müritz National Park is the largest terrestrial national park in Germany and stretches across the Mecklenburg Lake District and the Feldberg Lake District.
Content creation Information boards erected in the national park provide details about the distinctive features of the surrounding ecosystems and their flora and fauna, thereby contributing to environmental education and education for sustainable development. They are particularly well-suited to this purpose because, on the one hand, the knowledge conveyed can be experienced first-hand and, on the other, they facilitate a deeper understanding of the surroundings.
Drawing on our specialist background in ecology and environmental and sustainability sciences, we have developed the content for numerous information boards in collaboration with the Public Relations Department of the Müritz National Park. Topics such as biodiversity, ecosystem interactions and the local vegetation and animal species have been researched in a way that is clear and accessible, and presented for a broad audience with no prior knowledge of the subject. We have also developed content specifically tailored for children, with a higher entertainment value. To this end, we have compiled suitable high-resolution images with appropriate licensing.
Graphic design Our task was to revise the pictograms setting out the rules for visiting and using the land and waterways. The aim was to standardise, modernise and improve the clarity of the pictograms. As they are used not only in infographics and print media but also throughout the national park, sometimes without accompanying text, the design challenge was to ensure that the message could be clearly recognised and communicated from a distance and without further context.
To support this, the design of the pictograms was based on the findings of research into existing symbols and pictograms. To achieve consistency, precise design guidelines were drawn up, which were taken into account in the design of each individual pictogram. The end result is over 50 pictograms that can be found throughout the national park.
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